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It’s well documented that target marketing campaigns, like account-based marketing (ABM), deliver better results and higher return on investment. The rationale is very...

Ask a librarian how they classify books and you better have some free time. Grab a coffee, sit down, the reply will be long. Library classification is a precise,...

You had everything figured out. Your goals for 2020 were set, your sales playbook was locked in, and you’d even trained the team and got them operating smoothly.

How do you continue selling in the current situation? Will companies invest or scale back their sales activities? What effect do all-remote sales teams have on...

A long and firm handshake. This gesture is used to signify the end of a long sales process. At that moment, the prospect and the salesperson developed a solid...

For most companies, there are millions of sales prospects available. For decades, salespeople have struggled to prioritize certain prospects over others.

Fortunately,...

Scaling has probably been one of the most rewarding – but also challenging – things I’ve had to do as the co-founder of Vainu. While the rush of bringing on ambitious...

All recruiters have received the following cold email:

“Hey [insert first name],