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For years, teams have attempted to improve prospecting by increasing volume: more accounts in sequences, more touches, and more automation. But the more we look at real...

Succeeding in B2B sales in 2026 requires more than traditional skills like empathy, persistence, and relationship-building. Today's top-performing sales professionals...

This is already our 11th year predicting what’s next in B2B sales. When we started listing these trends back in 2015, we didn’t know we were creating an annual routine...

AI has officially arrived in sales. Teams use it to write cold emails, prioritize leads, and forecast revenue. Every month brings new tools promising smarter automation,...

Sales teams are drowning in AI tools promising to revolutionize their outreach. From automated prospecting to intelligent lead scoring, the market is flooded with...

SalesOps, RevOps, and Sales Enablement teams have significant influence over their organization’s financial outcomes and sales results. One of our new features in Vainu...

Most sales and marketing teams want to be data-driven. They want to run ABM campaigns, apply modern lead scoring models, and automate many parts of the sales process....

Most companies define their ideal customer profile by using the “Big Three'' firmographic data points: Industry, company size, and location. Moreover, these data points...

It would be highly unusual to hear a company proclaim the fact that they do not make any attempt at filtering companies or segmenting accounts, and rightly so. By...