Enable personalization at scale with Vainu Custom Industry

Being stuck with traditional industry classification taxonomies for your B2B segmentation can now be a thing of the past for all of you data-driven sales and marketing people out there: Vainu Custom Industry's 900+ specific industry categories enable you to create exact and meaningful target segments, so you can focus your efforts on the companies that are actually relevant for you. That might seem like a bold statement, but give us an opportunity to explain ourselves, and you'll probably understand why we're so excited! 👇


What is Vainu Custom Industry?
How does Vainu Custom Industry work?
How do you benefit from using Vainu Custom Industry?
How can you start using Vainu Custom Industry?

What is Vainu Custom Industry?

One of the most common criteria for segmentation in B2B sales and marketing is industry. The Standard Industrial Classification (SIC) system originally established in 1937 and its local variants are still used worldwide. TOL-2008 industry classification has been the standard in Finland, DB07 in Denmark, and SNI-2007 in Sweden, to name but a few.

Since you're reading this post, I bet you, just like us at Vainu, have experienced looking at target lists that include companies that have nothing in common—despite them sharing a SIC code. And that's because many of these industry classifications systems just don't hit the mark; their categories are too generic and broad, and every company can only have one label, even if it operates in multiple different verticals.

So, we decided to take matters into our own hands, and we created an AI model that uses companies' website content to predict which industries are relevant. Vainu Custom Industry (VCI) contains 900+ industries, which you can combine to create accurate target segments.

Watch a video below! 👇

How does Vainu Custom Industry work?

Here's an example: Instead of targeting companies with the Software SIC code, Vainu Custom Industry allows you to build precise target groups based on categories such as SaaS, 3D Technology, FinTech, or Artificial Intelligence. With a few clicks, you can create your target lists using the new VCI filter on the Vainu platform and then export your target lists for further processing.

Most companies will have several VCI labels, which means that you can build powerful lists by combining several labels. You can, for example, target companies such as "Nordic SaaS providers building marketing automation platforms" or "Medical device manufactures developing machine learning applications." 👇

SaaS---Marketing-Automation-jpgMedical-Devices---Machine-Learning_jpg

Use Vainu Custom Industry in other platforms

You can easily feed our VCI data into your sales and marketing systems, e.g. your CRM or marketing automation platforms, through our API or our CRM Connector.

👉 To see the complete list of the Vainu Custom Industry categories we have today, click here.

How do you benefit from using Vainu Custom Industry?

Vainu Custom Industry can help you:

  • Find ICP companies as the precision of VCI's labels and its ability to assign multiple labels enables companies to accurately and reliably identify ICP companies.
  • Personalize at scale by combining multiple Vainu Custom Industry labels and targeting companies within an exact micro-segment.
  • Increase conversions and revenue at a lower cost by personalizing your messaging and ensures that it is relevant for and resonates with your prospects.

How can you start using Vainu Custom Industry?

For existing users, Vainu Custom Industry is available on the Vainu platform as an additional feature. You can export your target list, including VCI data, as an Excel/CSV export, and transfer to your business systems using our CRM Connector or through our API.

Want to get an idea of what Vainu Custom Industry can do? Then you should consider downloading one of our VCI lists—it's free! All you have to do is click here. Alternatively, sign up for a free trial or write to us in our chat to talk about how Vainu Custom Industry can help fix B2B segmentation for you; we'll get back to you asap! 🚀

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Enable personalization at scale with Vainu Custom Industry Ella Tyrväinen

Marketer at Vainu when I'm not out and about–usually cycling.