Entering a new, unknown market is like being the new kid at a new school. The possibilities are endless when it comes to making new friends, or in the business world - finding new customers. Still, getting that first great connection can be more challenging than expected.

We’ve seen tons of SaaS companies enter the EMEA market with an office in Dublin, Amsterdam or the UK. But how about the Nordics? With a digital background, widespread use of modern technologies, strong English skills, and the most unicorn startups in the world, the Nordic market should be on every SaaS company’s radar.

Based on our experiences acquiring over 1,100 customers in the Nordics in under three years, here’s our quick guide to taking over the market (for more in-depth help with your Nordic go-to-market strategy, read our eBook on the topic here).

We held a webinar on how to expand your business to Sweden - with a focus on Finnish companies planning to enter the market. Due to the abundance of questions from our 100+ attendees, we were unable to answer them all during the session. Instead, we've answered some of the top questions along with the unanswered ones below, in a Top10 Q&A list.

”…So sitting for many hours in a local pub and having our first ”management meeting” (yeah, there’s sarcasm in that) we finally came up to a conclusion what our internal slogan should be – the one that guides us every day we walk in to this sub-rented shed in the suburbs of Helsinki. We came up with the slogan ”It’s about getting things done”. No matter what we decide, we get it done. Now when we are having the software in order our focus is on getting it to the market – and you know what, we have a great tool to help us achieve that!”