Doubling the sales revenue after tapping into Vainu
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Founded in 2015, Framtidsmedia AS specializes in media sales, assisting their customers and partners with the most innovative marketing concepts within media in two main areas: recruitment marketing and targeted marketing.
"When it comes to companies, it is always a challenge to find prospects. It is the easiest thing to not prioritize," says Jan Valle, the Managing Director of Framtidsmedia AS. "We set up prospecting workshops and sessions 2‑4 times a week. In sales one is always a little bit behind when it comes to prospects, so anything that can help us systematize and help do prospecting is valuable," Valle explains and continues: "Motivation is the hardest part; you can always find the companies, but it takes so much time."
This is also the reason why Framtidsmedia decided to start using Vainu's sales intelligence platform – it offers them a systematic way to do prospecting yet allows them to spend less time on it. While using Vainu, Framtidsmedia has been able to double its revenue, and it took them only one month to receive a positive ROI.
Managing Director at Framtidsmedia
Less time spent on prospecting
Framtidsmedia is a highly numbers-focused sales organization. Their 8 salespeople give 200 calls each month, and the hit rates all the way down to the number of closed deals is systematically monitored in their Upsales CRM. During the first three months of using Vainu, the five salespeople conducted over 2000 searches on Vainu. At the same time, Framtidsmedia AS was able to double its revenue. "Our employees are definitely saving time from prospecting," Valle states. Indeed, when asked about Vainu's usefulness the praise is unanimous: "What’s really good about Vainu is that you can find companies that aren’t that visible everywhere–hidden gems! These companies are also easier to close because they haven’t been contacted that heavily. For 95% of prospects that we’re looking for, it’s much faster with Vainu."
Doubling the revenue, reaching positive ROI in one month
It took Framtidsmedia AS one month to receive a positive ROI on their 'Vainu investment'. While using Vainu, they've been able to double their revenue. Even though Vainu hasn't surely been the only reason for increasing the revenue, it has definitely had an impact on it when asked employees:
"All of my prospects from October onwards are from Vainu. Now 60% of my pipeline is from Vainu."
"All of my sales from November onwards are from Vainu!"
"90% of my prospects come from Vainu. My two last sales were actually from Vainu!"
Vainu has made us see the value of unique data points that help us be more relevant than our competitors. We already know how we add value for our customers, but the timing has been a hard nut to crack–that’s where Vainu comes in and gives us good prospects to contact at the right time.
Vainu is clearly the best comparable software I've ever used. In less than one month our investment reached positive ROI, and in less than 9 months we gained 350 new customers – all of them practically from Vainu.
At the beginning of the year we recruited three new sales reps to solely search for new business and they have closed new deals worth 5 million euros with the help of Vainu.
When we get a scent of a customer, we are fast to react and use the data from Vainu to tailor an offer to fit the particular customer and their current situation.
We were impressed by the Vainu playbook and the atmosphere at the Academy. We listened carefully, and think it was an excellent idea to take part in this.
Vainu has been the right solution for us. What Vainu excels at is consolidating all the necessary company information in one place.
All our sales prospecting in Finland, Sweden and Norway is done through Vainu and our employees are nuts about it! Everyone uses Vainu and it is a part of the onboarding process of every new salesperson.
Earlier I could have spent a whole afternoon finding a list of 100 prospects. With Vainu, I'm able to get the list instantaneously with a few clicks.
We've grown 300% year-to-year so far, and without Vainu, it would have impossible to do that.
Previously our salespeople could spend a whole day on prospecting. Now all that's needed to get the same job done is one search in Vainu. We find better prospects while spending a staggering 90 percent less time on prospecting.
Vainu is a genuinely useful tool. I've recommended it to many colleagues in other companies, and many of them have chosen Vainu.
Our transformation was about establishing a crystal clear goal and a routine for our sales. The insights provided by Vainu's data are inseparable from our sales process and fundamental for the team's success every day.
Our first call resolution has gone up from 75% to around 90%. Also, our contact volume has gone down about 20%, and our net benefit can be counted in millions by the end of the year. And we’re just getting started.
I think it's fantastic that Vainu develops continuously and I think there are many ways of using Vainu that neither party has yet realized.
Soon after starting to use Vainu, we won a public tender which translated into a large deal. The fact that we were even involved in a deal like this gave us enough reason to count the yearly investment of Vainu as profitable. We would never have been part of this deal without Vainu.
I've acquired several new accounts by simply following the reports of new companies from Vainu. In this business, being the first is being the winner!"
When we're managing a significant customer portfolio either in terms of the number of customers or the value, Vainu helps us prioritize them and focus our efforts on the ones that matter the most right now. Vainu's notifications help us find new opportunities to do business.
When data moves automatically between different systems without manual work, it does not only make our work easier but improves our sales results.
Vainu enables us to use our time and energy more wisely. Our business figures are heading in a positive direction, and Vainu supports our journey.
Our time spent on prospecting has decreased by 67% from what it was before Vainu. It is now extremely easy to identify the companies with many open positions who are already using other SaaS technologies.
What's really good about Vainu, is that you can find companies that aren't that visible everywhere - hidden gems! Those are also easier to close because they haven't been contacted that heavily. For 95% of prospects that we're looking for it's much much faster with Vainu.
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