A sharper ICP and more relevant leads

The same static data as everyone else

Before Vainu, Billetto only had access to static B2B data: company name, VAT number, address, number of employees, revenue. As Chief Sales Officer Martin Nørtoft puts it, that is fine if you do not know you could get more, but it is also limited, because it is what all your competitors get and you do not get the newest data necessarily. Rich B2B data was hard to come by in Denmark, which held back more nuanced market strategies, and Billetto wanted a provider whose coverage spanned the whole Nordic region, plus a way to differentiate its market approach and lift conversion rates.

When we chose Vainu, it was because we could get access to e-commerce data, social media data, we could get access to whether the company was still active, we could do keyword search, we could do so many other things than just basic filtering data.

More than basic filtering

Billetto chose Vainu for more than basic filtering data: e-commerce data, social media data, whether a company is still active, and keyword search. Working with that data, the team improved its understanding of its ideal customer profile and generated more leads that were genuinely relevant. New customers are enriched automatically by matching their VAT number against Vainu’s data, so Billetto knows more about its existing organizers than it did before. Vainu is also integrated with Slack, so the team gets the most relevant notifications about changes at target companies and can contact them proactively.

[Vainu] should have a hundred percent market share in Denmark... There’s no objection other than price that is valid, and the price objection will only be valid if you don’t understand the return on the investment.

Martin Nørtoft, Chief Sales Officer