Ella Tyrväinen

Ella Tyrväinen

Customer Marketing at Vainu, aiming to drive customer retention and advocacy. I love furry animals and memes! Could someone teach me to shuffle?

Improved company matching for better control over your CRM data updates

With the company matching functionality, you can match the companies from your CRM to Vainu with ease. Company matching allows you to update the incorrect or outdated data in your CRM with real-time company data, and enrich your CRM records with additional data points. In short, company matching is at the core of a data enrichment process.

We've updated the company data matching workflow to allow you to get better control over your company's CRM data updates. Let's dig in.👇

Vainu Custom Industries for personalization at scale

Relying on traditional industry classification in B2B segmentation is a thing of the past for all data-driven sales and marketing people out there: Vainu's 700+ custom industry categories enable you to create more accurate target segments to sell more by selling to fewer. Let us explain why we're so excited! 👇

More data points in target lists for better account insights

Here at Vainu, we believe that company data is an indispensable resource for sales and marketing people. We believe that salespeople and marketers should have access to a comprehensive range of data points to help them in their day-to-day activities. For this reason, we've decided to add new data points to the target lists that you can export from Vainu (to go through manually) or import into other systems, such as your CRM or marketing automation tool. These new data points will help you find new cross-selling opportunities and better target your outreach. 

Vainu Company View for Chrome and CRM Mass Export: Give productivity a boost

Yet another quarter closed. Our developers have been busy bees working on new, advantageous features to bring ease to your sales and marketing efforts. We have some new additions to share to get you to kick-start the last quarter at full speed. Let's dive in!

Updates on the Vehicle data view

We have revamped the visual design of the Vehicle view on the Company profiles to better highlight the key insights. We have also added five new, interesting data points to the Finnish vehicle data view.

One-to-one company search for Salesforce

Excellent news for our fellow salespeople and marketers using Salesforce CRM! At Vainu, our favorite topic is real-time sales: aligning sales and marketing around up-to-date company information and acting on those insights in real time. And as you may know by now,  real-time starts with building a trusted data foundation.

We want to help you take the first steps on your real-time sales and marketing journey. And because of this, we're introducing a simple, yet powerful tool that integrates with Salesforce, giving you access to basic company data for building that data foundation. The best thing is that this will cost you absolutely nothing.

Page 1 of 3 All posts
Helping you find ideal customers and engage them the right way through the use of company-related business and sales intelligence.

Subscribe to Vainu’s Newsletter and blog

Most Popular Posts

Posts by Topic