With more than 100,000 concurrent customers and a host of accolades to their name, Salesforce is a giant within the CRM software industry. Offering a full range of cloud-based features and functionalities, Salesforce has for more than a decade been helping its customers streamline their communicative efforts with prospects, helping them close more (and bigger) deals and grow their bottom line.
That already sounds like a pretty sweet deal. However, Salesforce is only as valuable as the data it stores. Clean and tidy data will make your processes fly, but working with unreliable and corrupt information is a miserable experience.