The Beginner’s Handbook to Account-Based Marketing
Over 50 pages that will walk you through the ABC of ABM. Learn what you should be doing to land your biggest deals.
In this eBook, we'll cover:
- How to align sales and marketing teams around ABM
- Where to find the data you need
- How to generate and use company insights in ABM tactics
- Practical examples of how companies are implementing an ABM program
- The best tools for ABM in the market
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