In this handbook we'll go through:

  1. How combining different types of data enables you to innovate business transforming applications that lead to winning performance.
  2. What are the different use cases for company data depending on your customer segment–how big of a chunk of your revenue does a single customer generate for you.
  3. How to gain results with company data by first identifying your ideal customer profile and then the right method of outreach–whether it's phone, voicemail, text message, email, social media, account-based marketing, or online chat.

This is a must-have for every B2B sales, marketing, customer success, or sales ops professional hoping to become more data-driven and gain results from finding insights in the four types of company data. 

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