In this handbook we'll go through:

  1. How combining internal, external, behavioral, and predictive & prescriptive data enables you to innovate business transforming applications which lead to winning performance.
  2. What are the different use cases for company data depending on your customer segment (how big of a chunk of your revenue does a single customer generate for you).
  3. How to gain results with company data by first identifying your ideal customer profile and then the right method of outreach (whether it's phone, voicemail, text message, email, social media, account-based marketing, or online chat).

This is a must-have for every sales, marketing and customer success professional hoping to become more data-driven and to gain results from finding insights in the four types of company data. Enjoy the read!

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