“Data-driven” is a popular term in the business world these days and it makes sense why: data is the helping hand that decision-makers have been needing. Data helps you troubleshoot your organization, understand your performance, and make better business decisions. It can’t come as too much of a surprise then that data is also of huge benefit for salespeople! By using the right data, salespeople will know whom to contact, when to contact them, and why to contact them. Knowing these things is part of what makes data an invaluable resource for the modern salesperson.

"When you speak to everyone, you speak to no one". The rationale behind this statement is relatively easy to grasp—if you don’t personalize your messaging, people won’t feel that what you’re communicating is relevant to them and they, therefore, won’t be inclined to listen.

You’ve probably heard the term ‘data’ before. You’ve also probably heard that this thing called ‘data’ can help you make better and more informed decisions, as well as improving your performance. But have you ever been told what exactly business data actually is? Or what different types of business data are? Or how to implement its use? But, before we even get to that stage, have you ever been told where to find this data?

Even if your answers to any of these questions were no, then there’s no need to worry! These are all questions that this article will help you find an answer to so that you can become confident on the topic, more data-driven in your work, and see an improvement in your performance.