Vainu-data reveals Customer needs
According to Tampere area director Henri Rantalainen, Technopolis wants to be an active landlord, making it crucial for them to know how their current customers and potential customers are doing. "Every time a customer grows or some other change occurs, we are ready to offer them a more fitting working space and services," Rantalainen explains.
Vainu supports customer acquisition at Technopolis, and according to Rantalainen Vainu is a necessary element in both qualifying prospects and offering appropriate services for them. "When we get a scent of a customer, we are fast to react and use the data from Vainu to tailor an offer to fit the particular customer and their current situation." Even leads generated by other means go through Vainu. "From Vainu, we can instantaneously see if a company is one that we can offer additional value to."
Technopolis - as all active sales organizations - continuously keep up a list of ideal clients they look to land. "The desired client might have a long-term rental contract with a competitor, and even though they would like to become our customer, it's currently not possible. In this case, the client is added to a watchlist, and we'll receive email notifications of all the important changes happening in the company," Rantalainen says.
Analyzing new markets with Vainu
Tarja Repo is a Marketing Manager at Technopolis. She was involved in the decision back when Vainu introduced to the organization. "We quickly realized that the tool had great potential, and the development of the software over the years has been impressive. It's incredible that we can automate the use of open data without using added resources. Vainu also has its data more up to date than its competitors," Repo states.
During the three years Technopolis has been a Vainu customer, Technopolis has expanded to three new markets. When launching in Sweden, Vainu was used to do the legwork in analyzing the market. "With Vainu we did a competitor analysis, identified prospects and found Finnish companies with an office in Sweden," Repo says and goes on to say, "Both Denmark and Norway prepared the same way before the expansion.""