3x less time researching, 3 new markets

Manual research and static lists

A high occupancy rate is what makes the business work, so Technopolis needs both a constant flow of new customers and a clear view of how current ones are doing. Before Vainu, company information was gathered manually and the sales team relied on outdated static company lists. The research itself was slow: using Google to find all the necessary information about a target organisation easily requires three times more work, Area Director Henri Rantalainen estimates.

When we get a buying signal of a customer, we are fast to react and use the data from Vainu to tailor an offer to fit the particular customer and their current situation.

React to the signal, then make the offer

Technopolis has worked with Vainu since 2016, one of the first larger clients to sign on. It started as a simple sales prospecting tool and is now used daily. Technopolis monitors a customer base of 1,600 organisations and offers services when Vainu signals a need, so a growing client is offered a larger space before they think to ask. Target clients who are tied to a competitor’s long-term contract go on a watchlist, and the team gets email notifications of the important changes in those companies. Leads generated by other means also run through Vainu, to see instantly whether Technopolis can add value. Vainu then did the legwork for expansion: for the Sweden launch the team ran a competitor analysis, identified prospects and found Finnish companies with an office in Sweden, and Denmark and Norway were prepared the same way. Three new markets in three years, with prospecting research cut to a third of the time.

The development of the software over the years has been impressive. It’s incredible that we can automate the use of open data without using added resources. Vainu also has more up-to-date data than its competitors.

Tarja Repo, Marketing Manager