Customer story
67% less time spent on prospecting
RecRight develops video recruiting software that helps its customers use video throughout their recruiting processes. Its five-person sales team uses Vainu to find the accounts willing to start using video in recruiting, and now spends 67% less time prospecting than before.
The ideal customer was not in any list
RecRight’s software gets the best response from companies that receive many applications to their open positions, believe in modern technologies, and want to invest in their employer brand image and applicant experience. That profile cannot be found in traditional company databases or lists. RecRight first implemented Vainu in the spring of 2016, and Miikka Tuomola, who joined as Sales Director in August 2017, wants to bring a systematic approach to RecRight’s sales process. The team measures the number of meetings, offers and deals.With the help of Vainu, it’s effortless to identify the companies with many open positions using other SaaS technologies. Pipedrive CRM integration lets us easily filter out our current customers and the companies we’ve recently contacted. Thanks to this, our time spent on prospecting has decreased by 67% from what it was before Vainu.
Open positions, tech, a filtered CRM
The team uses Vainu to identify companies with many open positions that are already using other SaaS technologies, and the Pipedrive CRM integration filters out current customers and companies they have recently contacted. As the product grew to include an ATS, Vainu’s ATS technology search let them focus on companies still gathering job applications by email. They also began using Vainu’s Swedish company database to find accounts matching their ideal customer profile and follow account insights related to them, and they follow funding and internationalisation signals to spot young and innovative companies focused on international growth. Vainu paid for itself once RecRight identified its first new customer with it.Vainu features used
- Company Profiles
- Data Updates
- Workflow Triggers
With the help of Vainu, it’s effortless to identify the companies with many open positions using other SaaS technologies. Pipedrive CRM integration lets us easily filter out our current customers and the companies we’ve recently contacted. Thanks to this, our time spent on prospecting has decreased by 67% from what it was before Vainu.
Miikka Tuomola, Sales Director at RecRight
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