A Guide to Data-Driven Marketing

Successful marketing campaigns often start and end with data. With real-time company information, marketers can identify the most attractive target accounts and find the optimal time to launch well-targeted campaigns.

Everything you need to deliver a personalized experience is at your fingertips: The tools and information that can help you get your company’s offering seen by the right people at the right time. But what exactly is the best way to go about implementing their usage?

This 37-page guide helps you implement company data into your marketing disciplines.

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We hope you enjoy the read!

What you can expect to learn?

Vainu provides B2B sales and marketing professionals with actionable company data for timely and relevant customer interactions. This guide gives you a better understanding of how company data can help you to:

Optimize lead gen and lead management tactics
Discover best-fit target segments
Execute personalized and timely marketing through ads, custom-made websites, and email nurturing
Use trigger events to uncover relevant content topics

You'll also learn how Telavox used company data for sales and marketing and grew yearly sales by 24%!

“Vainu has made us see the value of unique data points that help us be more relevant than our competitors. We already know how we add value for our customers, but the timing has been a hard nut to crack–that’s where Vainu comes in and gives us good prospects to contact at the right time.”

Björn Tideman

Head of Commercial Excellence at Telavox

“What differentiates Vainu from its competitors is the UI’s simplicity, the scope of the data, and the easy-to-use API that serves well in building complex solutions. Vainu also provides good sparring and consultation.”

Jonathan Teir

Head of Analytics at Greenstep

“Vainu is clearly the best comparable software I've ever used. In less than one month our investment reached positive ROI, and in less than 9 months we gained 350 new customers–all of them practically from Vainu.”

Taavi Laukkanen

Sales Director at Trustmary

“Before Vainu, we spent a lot of time looking through our CRM, trying to find leads based on previous discussions. We used Google and LinkedIn but lacked a complete overview of the potential markets we were focusing on.”

Anders Holmberg

Chief Sales Officer at GetAccept

“We've become substantially more effective in finding and qualifying prospects. Instead of tens of sales reps using a lot of time browsing several websites, we get up-to-date company lists and a good idea about any company's potential in a few minutes using Vainu.”