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Known for their Kokemuksia.fi brand, Suomen Asiakaskokemukset Oy helps consumers make better-informed purchasing decisions through real, verified customer experiences. The company began its operations in 2016 and has since grown rapidly without external funding and become a team of 35 people.
Before using Vainu.io, the salespeople at Kokemuksia.fi did sales prospecting manually. In practice, they searched for information on company websites and other company portals, hoping to find suitable future clients. However, Kokemuksia.fi wanted to make the job of their sales team as easy as possible and ensure that every salesperson always had enough prospects when beginning the new sales week.
Kokemuksia.fi decided to start capitalizing on online data in sales prospecting through the use of Vainu. The deployment was quick, and Kokemuksia.fi didn't have to do anything other than send their salespeople's email addresses to Vainu and attend a short onboarding training. Thanks to Vainu, Kokemuksia.fi's Sales Director Taavi Laukkanen can now be 100% sure that all their salespeople have 100 new prospects every time a new sales week begins.
Positive ROI in less than a month
"Vainu is by far the best sales prospecting software I've ever used. Vainu has everything we need in sales prospecting, and with extremely cost-efficient pricing," Laukkanen praises and goes on to describe how exactly investing in Vainu paid off: "We received a positive ROI within the first month, and after the first nine months, we had closed 350 new clients–all of them practically from Vainu."
For all the people pondering whether they should give Vainu a try, Laukkanen has a message: "I urge everyone to try Vainu out–from the bottom of my heart–if just with one license. It is a minimal investment compared to what you can achieve with it."
Vainu has made us see the value of unique data points that help us be more relevant than our competitors. We already know how we add value for our customers, but the timing has been a hard nut to crack–that’s where Vainu comes in and gives us good prospects to contact at the right time.
Vainu is clearly the best comparable software I've ever used. In less than one month our investment reached positive ROI, and in less than 9 months we gained 350 new customers – all of them practically from Vainu.
We were impressed by the Vainu playbook and the atmosphere at the Academy. We listened carefully, and think it was an excellent idea to take part in this.
Vainu has been the right solution for us. What Vainu excels at is consolidating all the necessary company information in one place.
Our transformation was about establishing a crystal clear goal and a routine for our sales. The insights provided by Vainu's data are inseparable from our sales process and fundamental for the team's success every day.
By enriching the company profiles directly in our CRM, we are now able to put real-time information directly in the hands of the salesperson. Vainu helps us prioritize our activities and to be more productive.
When we get a scent of a customer, we are fast to react and use the data from Vainu to tailor an offer to fit the particular customer and their current situation.
All our sales prospecting in Finland, Sweden and Norway is done through Vainu and our employees are nuts about it! Everyone uses Vainu and it is a part of the onboarding process of every new salesperson.
Previously our salespeople could spend a whole day on prospecting. Now all that's needed to get the same job done is one search in Vainu. We find better prospects while spending a staggering 90 percent less time on prospecting.
At the beginning of the year we recruited three new sales reps to solely search for new business and they have closed new deals worth 5 million euros with the help of Vainu.
Earlier I could have spent a whole afternoon finding a list of 100 prospects. With Vainu, I'm able to get the list instantaneously with a few clicks.
We've grown 300% year-to-year so far, and without Vainu, it would have impossible to do that.
I think it's fantastic that Vainu develops continuously and I think there are many ways of using Vainu that neither party has yet realized.
Vainu is a genuinely useful tool. I've recommended it to many colleagues in other companies, and many of them have chosen Vainu.
Soon after starting to use Vainu, we won a public tender which translated into a large deal. The fact that we were even involved in a deal like this gave us enough reason to count the yearly investment of Vainu as profitable. We would never have been part of this deal without Vainu.
When we're managing a significant customer portfolio either in terms of the number of customers or the value, Vainu helps us prioritize them and focus our efforts on the ones that matter the most right now. Vainu's notifications help us find new opportunities to do business.
Vainu enables us to use our time and energy more wisely. Our business figures are heading in a positive direction, and Vainu supports our journey.
Our first call resolution has gone up from 75% to around 90%. Also, our contact volume has gone down about 20%, and our net benefit can be counted in millions by the end of the year. And we’re just getting started.
When data moves automatically between different systems without manual work, it does not only make our work easier but improves our sales results.
I've acquired several new accounts by simply following the reports of new companies from Vainu. In this business, being the first is being the winner!"
Our time spent on prospecting has decreased by 67% from what it was before Vainu. It is now extremely easy to identify the companies with many open positions who are already using other SaaS technologies.
What's really good about Vainu, is that you can find companies that aren't that visible everywhere - hidden gems! Those are also easier to close because they haven't been contacted that heavily. For 95% of prospects that we're looking for it's much much faster with Vainu.
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