This guide offers a comprehensive walkthrough of what you need to do to discover the shared characteristics of your best-fit customers and identify your ICP.
A well-thought-out ideal customer profile will help you to:
find the prospects most likely to convert
shorten the sales cycle
build more accurate lead scoring models
achieve sales and marketing alignment
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“Vainu has made us see the value of unique data points that help us be more relevant than our competitors. We already know how we add value for our customers, but the timing has been a hard nut to crack–that’s where Vainu comes in and gives us good prospects to contact at the right time.”
Björn Tideman
Head of Commercial Excellence at Telavox
“What differentiates Vainu from its competitors is the UI’s simplicity, the scope of the data, and the easy-to-use API that serves well in building complex solutions. Vainu also provides good sparring and consultation.”
Jonathan Teir
Head of Analytics at Greenstep
“Vainu is clearly the best comparable software I've ever used. In less than one month our investment reached positive ROI, and in less than 9 months we gained 350 new customers–all of them practically from Vainu.”
Taavi Laukkanen
Sales Director at Trustmary
“Let’s say someone downloads our eBook, and we get the name of the person’s company. From Vainu, we can get all the information we need to build a picture, whether the account fits our ICP or not.”
Jyrki Sundström
CTO & Partner at Verkkoasema
“Before Vainu, we spent a lot of time looking through our CRM, trying to find leads based on previous discussions. We used Google and LinkedIn but lacked a complete overview of the potential markets we were focusing on.”
