Ideal Customer Profile


Focus on the right accounts.

ICP template

This template offers a comprehensive walkthrough of what you need to do to discover the shared characteristics of your best-fit customers and identify your ICP.

A well-thought-out ideal customer profile will help you to:

  • find the prospects most likely to convert
  • shorten the sales cycle
  • build more accurate lead scoring models
  • achieve sales and marketing alignment

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Vainu has made us see the value of unique data points that help us be more relevant than our competitors. We already know how we add value for our customers, but the timing has been a hard nut to crack–that’s where Vainu comes in and gives us good prospects to contact at the right time.

Björn Tideman
Head of Commercial Excellence
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