Hot take: LinkedIn Matched Audiences is better than LinkedIn’s audience builder. 

Less-hot take: It’s better for us, and maybe it’d also be better for you.

Excluding Peter Pan and the Lost Boys of Neverland, everyone grows up. Even us, a brand. We recently decided to take a close look at ourselves and ask the very...

After 8 years of focusing on companies in the Nordics, we’re happy to be launching Vainu Global, our global company database. Vainu Global is the easiest way to find ICP...

Not all businesses are the same. This simple statement isn't especially controversial, yet it's surprisingly powerful. The statement implies that, since not all...

The International Data Corporation (IDC) forecasts that the yearly global spending on digital transformation will reach $2.8 trillion in 2025. For the uninitiated,...

Despite being one amongst dozens of available CRM solutions, Pipedrive has managed to amass 50,000 paying customers spread across more than 140 countries. Whether that...

In the case of HubSpot, the numbers speak for themselves. In 2021, less than 15 years after their founding, HubSpot announced that their CRM platform had surpassed...

Since its founding in 1975, Microsoft has grown to become a household name, offering an array of software products for computing devices, including its CRM solution,...

With more than 100,000 concurrent customers and a host of accolades to their name, Salesforce is a giant within the CRM software industry. Offering a full range of...