How Valoa uses Vainu to save internal resources and provide client value

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Valoa Digital

valoa.io >

Industry

SaaS, ICT, Application Performance Management

Headquarters

Nurmijärvi, Finland

Markets

Europe

Delivery methods

Pipedrive


“If we didn’t have a tool like this, we couldn’t deliver market research projects for our clients at all. For us, a tool similar to Vainu is a no-brainer."

Niklas Viileinen

General Manager

 

The company

Valoa Digital is a growth agency built on three pillars: business intelligence, customer intelligence, and market intelligence. By combining data-driven insights with strategy and marketing execution, Valoa helps its clients lower customer acquisition costs and increase lifetime value.

Before using Vainu, Valoa relied on less flexible tools for prospecting and research. Datasets were either too broad or too shallow, making it hard to identify the exact companies that matched their own and their clients’ ICPs.

The solution

With Vainu, Valoa now has access to a comprehensive and reliable company database in Finland, with advanced filtering options and a pricing model that fits a smaller firm.

Prospecting and research run directly through Pipedrive CRM, where Vainu’s data supports Valoa’s sales workflow.

For example, Valoa can now create detailed account-based marketing lists for clients, combining firmographic filters and business signals to identify the right companies. Instead of trying to Google or stitch together spreadsheets, they run a single Vainu query and get exactly the companies they need.

Over time, Valoa has also found new use cases: from running custom market size analyses to creating prospecting lists for niche client segments.

Results

Vainu has become Valoa’s essential tool for both internal sales prospecting and external client projects.

  • Time savings: Instead of pulling information from multiple sources, everything is available in one place.
  • Smarter prospecting: Lists are precise, based on firmographics and real-time company signals, not static spreadsheets.
  • Client value: Valoa can now deliver market research projects that would not be feasible without a tool like Vainu.

While Valoa is still in the early stages of using Vainu, the long-term vision is clear.

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