Add account data to your lead scoring models

When you prioritize leads only based on contact level information, you’ll focus too heavily on highly-engaged contacts in poor-fit companies, and miss out those with lightly engaged contacts, but with a current need. Adding account-level information will help you be at the right place at the right time.

Add account data

Enrich your scoring models with dynamic data

Build your scoring models on in-depth, accurate, and up-to-date company information. Vainu collects over 1.5 million news items every day, and matches that information back to the right companies. Use this data to update your account scores daily.

Enrich your scoring models

Prioritize companies to increase deal size and speed

Focus your sales and marketing efforts on the accounts that matter–the ones having the highest probability of converting, buying more, or churning right now. Do this by combining your internal company data with Vainu’s external company information.

Prioritize companies

Real-time data where and when you need it

CRM

Make sure your CRM is up to date with powerful company information that makes your salespeople more productive.

Marketing automation

Boost marketing impact by understanding more about who you’re interacting with, through accurate company information.

Data models

Give your model the foundation it needs to be successful through high-quality, unique datasets on companies.

We’re compatible with the world’s best sales tools

hubspot LinkedIn dynamics pipedrive salesforce slack superoffice-1 upsales zapier

By enriching the company profiles directly in our CRM, we are now able to put real-time information directly in the hands of the salesperson. Vainu helps us prioritize our activities and to be more productive.

Christer Wredemark
SMB Sales Manager
Telenor

Vainu has made us see the value of unique data points that help us be more relevant than our competitors. We already know how we add value for our customers, but the timing has been a hard nut to crack–that’s where Vainu comes in and gives us good prospects to contact at the right time.

Björn Tideman
Head of Commercial Excellence
Telavox

Vainu has been the right solution for us. What Vainu excels at is consolidating all the necessary company information in one place.

Sven van der Roest
Head of Sales
CloudSuite

Our first call resolution has gone up from 75% to around 90%. Also, our contact volume has gone down about 20%, and our net benefit can be counted in millions by the end of the year. And we’re just getting started.

Sakari Pehkonen
Financial Director
LocalTapiola

At the beginning of the year we recruited three new sales reps to solely search for new business and they have closed new deals worth 5 million euros with the help of Vainu.

Mikko Tervakangas
Sales Director
Cramo

We've grown 300% year-to-year so far, and without Vainu, it would have impossible to do that.

Anders Holmberg
Chief Sales Officer
GetAccept

Soon after starting to use Vainu, we won a public tender which translated into a large deal. The fact that we were even involved in a deal like this gave us enough reason to count the yearly investment of Vainu as profitable. We would never have been part of this deal without Vainu.

Filip Lindwall
Sales Director
Columbus
All the information needed for the first customer encounter can be found quickly in one place.
 
Juha Elo
Sales Director
Adven

I think it's fantastic that Vainu develops continuously and I think there are many ways of using Vainu that neither party has yet realized.

Tuomo Laukkonen
Commercial Director
Gigantti

Vainu is a genuinely useful tool. I've recommended it to many colleagues in other companies, and many of them have chosen Vainu.

Heikki Kinnunen
Vice President
Berggren

When we get a scent of a customer, we are fast to react and use the data from Vainu to tailor an offer to fit the particular customer and their current situation.

Henri Rantalainen
Area Director
Technopolis

When data moves automatically between different systems without manual work, it does not only make our work easier but improves our sales results.

Jyrki Sundström
CTO & Partner
Verkkoasema

All our sales prospecting in Finland, Sweden and Norway is done through Vainu and our employees are nuts about it! Everyone uses Vainu and it is a part of the onboarding process of every new salesperson.

Jukka Pulkkinen
Head of Sales
Academic Work

I've acquired several new accounts by simply following the reports of new companies from Vainu. In this business, being the first is being the winner!"

Oskari Lammi
Key Account Manager
Heinon Tukku

Our transformation was about establishing a crystal clear goal and a routine for our sales. The insights provided by Vainu's data are inseparable from our sales process and fundamental for the team's success every day.

 
Leo Partanen
CEO
Labroc

Having a well built list of prospects makes it possible for us to scale sales easily. Vainu continuously finds us first-rate prospects and it paid off itself in only few weeks.

Mika Koljonen
Sales Manager
Järvileasing

We were impressed by the Vainu playbook and the atmosphere at the Academy. We listened carefully, and think it was an excellent idea to take part in this.

Jussi Granberg
Field Sales Manager
Toyota

Our customer data has been enriched, and newly implemented Pipedrive CRM brings genuine value to our sales process. We have time to identify opportunities in our current client base as well as potential clients. We've been able to close sales with the help of more structured customer data. This transformation couldn't have been done without our partner, Vainu.

Jyri Saraste
Sales Director
Grape People

What's really good about Vainu, is that you can find companies that aren't that visible everywhere - hidden gems! Those are also easier to close because they haven't been contacted that heavily. For 95% of prospects that we're looking for it's much much faster with Vainu.

Jan Valle
Managing Director
Framtidsmedia

Vainu is clearly the best comparable software I've ever used. In less than one month our investment reached positive ROI, and in less than 9 months we gained 350 new customers – all of them practically from Vainu.

Taavi Laukkanen
Sales Director
Trustmary

Earlier I could have spent a whole afternoon finding a list of 100 prospects. With Vainu, I'm able to get the list instantaneously with a few clicks.

Valtteri Syväniemi
Co-Founder
Content House

Our time spent on prospecting has decreased by 67% from what it was before Vainu. It is now extremely easy to identify the companies with many open positions who are already using other SaaS technologies.

Miikka Tuomola
Sales Director
RecRight

Our investment in Vainu has been profitable, no doubt about it. All our salespeople appreciate the tool, it helps them save valuable time and makes it easier for them to come well-read to every sales and customer meeting.

Salar Roshandel
Head of Sales
Borg & Owilli

Previously our salespeople could spend a whole day on prospecting. Now all that's needed to get the same job done is one search in Vainu. We find better prospects while spending a staggering 90 percent less time on prospecting.

Rasmus Kallemby
Head of Sales and Co-Founder
Consultify