Aamer Hasu

LinkedIn is an incredibly popular—and powerful—tool for B2B sales and marketing initiatives, and their Matched Audiences presents a unique way for you to target a specific audience with your LinkedIn ads by, for example, uploading a list of accounts. LinkedIn will then match the accounts in your list to their database, and you’ll start delivering impressions to your target audience. Cool, right?

The only thing that could potentially be a problem in this otherwise simple process is getting your hands on a list of accounts that is appropriately segmented and allows for effective personalization of your LinkedIn advertising. Luckily, Vainu can help with that.

"If you can't measure it, you can't improve it.” That's one of the most important quotes in business. At least if you want to be data-driven—and who doesn't, right?

Do you want to stay on top of your sales activity and grow a healthy pipeline? Then stay tuned! We’ve designed a sales activity tracking spreadsheet for salespeople to keep track of their daily activities of prospecting, calling, and meeting customers.