LinkedIn is an incredibly popular—and powerful—tool for B2B sales and marketing initiatives, and their Matched Audiences presents a unique way for you to target a specific audience with your LinkedIn ads by, for example, uploading a list of accounts. LinkedIn will then match the accounts in your list to their database, and you’ll start delivering impressions to your target audience. Cool, right?
The only thing that could potentially be a problem in this otherwise simple process is getting your hands on a list of accounts that is appropriately segmented and allows for effective personalization of your LinkedIn advertising. Luckily, Vainu can help with that.