Press Release

Today we're launching a rebranding of our logo, our visuals, our messaging, our mission and values, and how we operate as a team. A full update to our identity, from top to bottom.

This post is here to explain why.

In North America, Vainu has been partnering with some of the largest institutions in the commercial banking, insurance, and telecom sectors to solve the challenging task of predicting customer retention, or churn, in their extensive client bases.

Vainu has initiated a collaboration with Telia to develop a new B2B sales solution enabling Telia to prioritize the most fruitful accounts according to available data. The innovation involves machine learning and the use of both Telia's internal data and Vainu's company database.

In competitive and growing industries — like in the software as a service (SaaS) market — it can be nice to benchmark yourself and review high level trends to determine how your SaaS company compares to others in your space.

Using our expansive database, we analyzed more than 20,000 U.S. companies that provide a SaaS offering to determine how these companies market and sell their services online.