Today we're launching a rebranding of our logo, our visuals, our messaging, our mission and values, and how we operate as a team. A full update to our identity, from top to bottom.
This post is here to explain why.
Helsinki, FI - SEPTEMBER 19, 2018 - Vainu, one of the fastest growing Software-as-a-Service (SaaS) companies coming out of the Nordics, will open its first Danish office in Copenhagen in November 2018.
This move will further strengthen Vainu’s position in the Nordics and its commitment to providing Danish clients world-class support, as well as bringing smarter company data to the rest of the Danish market.
In competitive and growing industries — like in the software as a service (SaaS) market — it can be nice to benchmark yourself and review high level trends to determine how your SaaS company compares to others in your space.
Using our expansive database, we analyzed more than 20,000 U.S. companies that provide a SaaS offering to determine how these companies market and sell their services online.
At Vainu our goal is to have the best possible overall picture of all the world’s businesses. Since Vainu was launched two years ago we’ve grown to operate in multiple countries and we now have a five figure user base. Vainu is mainly used by B2B sales teams and has been proved to increase sales with great numbers.
At Vainu we are building the world's most modern company database. All companies' digital footprint is growing fast thanks to many macro trends such as digital communications, social media, big data technology and open APIs provided by governments and other data collectors. Our customers use our Vainu platform on a daily basis to find better leads, to understand their customers better and to find new types of company insights.
When people ask me what I do, I often struggle to form a coherent and brief enough answer. The phrases “I’m in sales” or “I work at this Finnish startup Vainu” just don’t seem to cut it. What I’d love to do is give an in-depth presentation, introduce all the team members and present the newest features in the software. Apologies to all my friends whose dinner parties and afternoon coffee table discussions I’ve hijacked.