Most of us use the industry data field in our CRM and marketing automation. It’s an important piece of information. We often create segments and lists by using that industry information as one of our search and B2B segmentation criteria. But how often you end up with endless target lists that include companies that have nothing in common?
This post will cover how to use custom industry categories to create hyper targeted B2B segments. In other words, you’ll learn how to sell more by selling to fewer.
Let’s get to it.👇