Vainu Custom Industries

The B2B Sales and Marketing Blog by Vainu

How to Create a List of the 1,000 Most Interesting SaaS Companies

There are a lot of new technology trends popping up every year: Internet of Things, cryptocurrencies, virtual reality, and robotics are becoming commonplace. Others like digital twin, industry 4.0, and quantum computing might still be unfamiliar to most of us, but are quickly gaining attention, too.

Create Better Target Lists With Vainu Custom Industries

Most of us use the industry data field in our CRM and marketing automation. It’s an important piece of information. We often create segments and lists by using that industry information as one of our search and B2B segmentation criteria. But how often you end up with endless target lists that include companies that have nothing in common?

This post will cover how to use custom industry categories to create hyper targeted B2B segments. In other words, you’ll learn how to sell more by selling to fewer.

Let’s get to it.👇

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