Eduardo Alonso

Eduardo Alonso

Scribbler at Vainu’s Marketing team. Taco enthusiast and obsessive record collector. Straight outta Madrid.

Upselling through Customer Analysis with Internal and External Data

Growth or revenue creation can be fueled by two mediums: selling to a new customer or selling to an existing customer. We’ve written about using data and analytics when prospecting and selling to new customers, but how does it translate when selling to existing customers? Now, it’s time to cover customer analysis so you can determine real upselling opportunities. 

Upselling to customers has traditionally had an unpalatable nuance to it. The sole objective has been to get the customer to buy more. I can’t help but think of that car salesman who’s aggressively overselling that four-door executive saloon, packaged in full options when your only need is to get from place a to b.

Knowing your customer in and out by way of effective customer analysis is what separates a pleasant buying experience from an unpleasant one. You’ll understand what your customers need and how to alleviate their challenges and pains with the right solutions.

Let’s get to it without further ado. 👇

Kickstarting your sales process? Here's how to automate sales prospecting

Prospecting is seldom the favorite part of the sales process. It’s often considered hard and time consuming. In fact, prospecting it’s often identified as the hardest part of the sales process. Don’t fret! Thanks to technology, it shouldn't be too difficult to find good prospect and actionable leads.

Gated Content: How to Use it The Right Way

Nine out of ten marketers diss gated content. And yet, nine out of ten marketers use gated content as a way of bringing in leads.

3 Examples Of How To Use Vainu Custom Industries To Create Hyper-Targeted Micro-Segments

It’s B2B sales 101. Using standard industry classifications for market segmentation is commonplace. Need to sell to the finance industry? Use SIC code 6199, and you'll quickly find a list of companies in that industry.  

If you sell to particular verticals, it's easy to see why Industry classifications are essential for proper B2B segmentation. They can assist in identifying the particular organizations that benefit from your product or service and then selling to them. However, traditional industry codes, like NAICS and SIC, have two major weaknesses:

The First Sales Meeting Isn’t About Selling

Awww… first dates. They’re a mixed bag—you never quite know what you’re going to get. One day, sparks fly and you feel like you’re on the cusp of a whirlwind fairy-tale romance. On another day, you feel you’re heading for disaster.

How To Find Great Ideas To Grow Your B2B Blog And Drive Conversions

Company and B2B blogs aren't news outlets. Content marketers don't report breaking news or tap into the news cycle. Instead, they have very concrete goals: attract the right readers, generate leads, and ultimately, have an impact on company revenue.

Level Up Your CRM Strategy With These Best Practices

When you buy a coffee machine or dishwasher, or even a car, reading the user's manual is a great idea to make the most of all the features.

When you invest in a CRM platform, your strategy is your user's manual. It ensures that the technology delivers on its intended purpose, leveraging customer and prospect data to achieve business outcomes. It helps you align multiple customer-facing teams to use one platform, maintaining a centralized database across your sales organization.

Pros And Cons Of Sales Prospecting Using Insights From Firmographics

Think of any company in the world. What type of company is Tesla? And Apple? What about Spotify?

Most likely, you can use basic firmographics to describe those companies. You know their industry, their location, and probably, have a rough idea of their number of employees and revenue. That's good enough... or is it?

In today's world, basic firmographic data doesn’t often reflect clear differences in needs or current situation. This is the reason why modern salespeople are increasingly relying on other data points when defining their ideal customer profile and focusing on sales prospecting.

Firmographics, a type of company information, has significant value to salespeople who target companies in a specific industry or a chosen size-range as it allows them to quickly filter promising prospects out of a longer list of potential customers. However, firmographic data doesn’t reveal enough details about a company's organization and current situation to help you find those hidden gems you should go after right now.

If you’re a salesperson in the forefront, you combine firmographics, technographics (data showing a company’s online profile and tech stack, etc.) and trigger events.

In this article, we’ll go through what firmographic data is, when it’s useful during sales prospecting and when it simply doesn’t provide you as a salesperson with enough information to help you distinguish a rock-solid prospect from a mediocre one.

The Vainu Method For Lead Qualification

No matter how good your product or service is, it won’t always be the right fit for every potential customer. That's why lead qualification is such an important step in the sales process. By qualifying your leads, you are able to figure out which companies your organization would create the most value for. This allows you to focus your sales efforts on the companies that are the most likely to benefit from your solution. Simple enough, right?

Here's the thing: Lead qualification takes time, and time is a scarce resource. To avoid unnecessarily wasting time on vetting potential customers, you could automate the lead qualification process. That’s what we do here at Vainu, and we have affectionately dubbed it the Vainu Method™ for lead qualification.

To maximize your sales potential, the leads that are the most likely to buy have to be a priority. The Vainu Method will take you through the lead qualification process, inform you how to automate its most time-consuming steps, and explain why you shouldn’t be afraid to disqualify a lead that’s not worth your time.

A DIY Dashboard To Track New Sales Opportunities [Template Included]

What was a terrible lead yesterday, is a solid opportunity today. What happened?! 

Businesses change. All the time. Subtle shifts, like the hire of a senior-level employee, or earth-shattering changes, like a merger or a funding round, create a window of opportunity. The types of changes that lead to a sales opportunity are commonly known as trigger events.

Trigger events are your sixth sense in sales prospecting, but how can you distinguish between meaningful company changes that create new sales opportunities and noise? How do you turn data into actionable insight?

That's a good question. The trick is to figure out what happened at a company right before they booked a meeting with you, requested a demo, or became your customer. Tune into the right channels and detect relevant company changes and you’ll contact a prospect when they need it most. 

Here’s how you create a simple dashboard to visualize the most effective trigger events. You'll only need a spreadsheet and trigger event data feeding into your CRM.

🚨 We've included a handy template to help you get started. 

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