Smartbound is a data-driven sales and marketing mentality, where outbound and inbound efforts are combined to create a smooth and efficient sales machine. In this eBook you'll learn:
- Why data-driven work means better customer understanding, smarter target groups and the chance to tailor messages sent out by both sales and marketing.
- How more data points allow you to focus on not only individual’s behavioural data but also on their companies so you'll better undersand their needs and readiness to buy.
- How the fastest growing companies in the world use a combination of inbound and outbound to make their sales more effective.